Let Clients come to you - using inbound marketing to attract your ideal clients

Formats: Webinar presentations
Topics: Getting established in the translation industry
Business skills for translators
Marketing for translators
Business of Translation and Interpreting
Course summary
Start time:Jun 6, 2019 15:00 GMT     Add to calendar

The session has already taken place.

If you purchased the webinar please find a link to the video at https://www.proz.com/translator-training/my-courses

A certificate of attendance can be downloaded at https://www.proz.com/profile/?show_mode=standard#trainings


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Important: Those who purchase a seat in advance may be able to pay an "early bird" or cheaper price, while those who confirm participation later or last minute, may likely have to pay a higher fee. In some training sessions a price increase based on the number of registrants may also apply, i.e. the first 15 registered pay one price, the next 10 pay a a slightly higher price etc.

Early payment is advised in order to secure participation and help reach the course minimum participation - unfortunately, courses may occasionally be cancelled or rescheduled, if the confirmed participation in advance is very low.

Your purchase includes:

* access to the online session with a Q&A portion,
* unlimited access to video recording and handouts (available within one working week after the session),
* a certificate of attendance available for download from your ProZ.com profile.

Even if you do not attend the online session you will still have unlimited access to the video recording and training materials within one working week after the session.

Useful links:
Once uploaded, the video will be available from the video centre
ProZ.com training cancelation policy.
Language:anglais
Duration:60 minutes
Summary:In this webinar you'll learn what inbound marketing is, how to attract clients without being pushy, and how to optimize your online platform to attract your ideal clients.
Description
Apart from providing high quality translations and contacting prospective clients directly, we can make sure that our system is set up right so that potential clients can find us. In this session you will learn what platforms and strategies to use to get the right potential clients to find you online, including your website, SEO and social media. You will learn how to convert strangers into leads and ultimately into customers and referrals. You will also get tips on some tools to make inbound marketing faster and easier.
Target audience
Freelancers starting in the translation industry.
Experienced freelancers who want to expand their clients database.
Outsources who want to get new end clients.
Learning objectives
What inbound marketing is and how to use it to attract translation clients
How to select and optimize your online platform (website and social media)
What content to produce or share to attract clients and keep them interested
How to follow up, see what works and tweak your online marketing


Prerequisites
Have or desire to create a website
Basic knowledge or profiles on social media
Basic online research skills
Program
Click to expand
What inbound marketing is and how to use it to attract translation clients
How to select and optimize your online platform (website and social media)
What content to produce or share to attract clients and keep them interested
How to follow up, see what works and tweak your online marketing
Registration and payment information (click to expand)
Click to expand
To purchase your seat at this session please click on the "buy" button. Available slots are limited and will be assigned to registered and paid participants as soon as payment is reported. Early payment is advised in order to secure participation. Allow some time for payment processing if you are paying by wire transfer.

After your payment is received, your status will be changed to “registered and paid” and your spot for the session will be secured. An invoice and receipt of payment will be sent to you for your records.

How do I access the online platform?

72 hours before the webinar takes place, you will receive an invitation to join the session. Please, click the registration link or button provided in the invitation email and complete the registration form.
Virtual platform system requirements
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For PC-based Users:

• Required: Windows Vista – Windows 10
• Required: Google Chrome v39 or later; Mozilla Firefox v34 or later; Internet Explorer v8 or later (JavaScript™ and Java™ enabled)
• Required software: GoToWebinar desktop app; JavaScript enabled
• NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.

• Internet Connection Required: 1 Mbps or better (broadband recommended)
• Recommended: 2GB or more of RAM (recommended)


For Mac®-based Users:

• Mac OS X 10.8 (Mountain Lion) – 10.11 (El Capitan)
• Required: Microsoft Edge; Apple Safari v6 or later
• Required software: GoToWebinar desktop app; JavaScript enabled
• NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.

• Internet Connection Required: 1 Mbps or better (broadband recommended)
• Recommended: 2GB or more of RAM (recommended)

Join from Android

• Operating system: Android 4.0 (Ice Cream Sandwich) or later
• Internet connection: 3G connection or better (WiFi recommended for VoIP audio)
• Software: Free GoToWebinar App from the Google Play Store



Recommendations

• For the visual section of the training course, we recommend that you have a 64kbps link. This means using an ISDN line or Broadband. Wireless connection is NOT recommended.
• For the audio section of the training course, we recommend that you have a headset or speakers.
• We recommend that you log in 30 minutes in advance of the start time to prepare for the training course.

Courses will be open half an hour before the start time. Please login before the start time to ensure that everything on your system is working correctly.
Created by
 Tess Whitty    View feedback | View all courses
Bio: Tess Whitty has been an English to Swedish freelance translator for the past 18 years. Before that she studied and worked with marketing.

During the past 10 years she has also shared her marketing knowledge and translator experience with other freelance translators as a speaker, trainer, consultant, author, and podcaster. She has been sharing her experience and knowledge in online marketing through workshop, courses and e-books since 2016. In 2020 and 2021, she was ranked among the top 50 world’s industry localization influencers by Nimdzi. For more information, or to connect, go to www.marketingtipsfortranslators.com.


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