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  3. Business/Commerce (general)

sur lesquels les compétiteurs sont endormis

English translation: which competitors haven't yet woken up to

08:59 Sep 15, 2014
French to English translations [PRO]
Bus/Financial - Business/Commerce (general) / Development of digital technologies
French term or phrase: sur lesquels les compétiteurs sont endormis
"Il convient tout d’abord de sélectionner des sujets de second rang, à la hauteur de ses moyens, et sur lesquels les compétiteurs sont endormis"

In a discussion of how to survive as a newcomer business in the digital market, this author is recommending concentrating on less well-known products that the competition is not really paying attention to. I'm struggling to express "sont endormis" in this context.

This text is strictly confidential so I can only post snippets of context, I'm afraid.

TIA!
Charlotte Allen
United Kingdom
Local time: 11:56
English translation:which competitors haven't yet woken up to
Explanation:
'just a thought
Selected response from:

EJP
Local time: 11:56
Grading comment
Selected automatically based on peer agreement.
4 KudoZ points were awarded for this answer



Summary of answers provided
2 +9which competitors haven't yet woken up to
EJP
3 +2neglected by the competition
polyglot45
4which are underexploited by competitors
Ruth C (X)
3 +1where competitors have let their attention slide
Buzzy
4of which the competitors are not yet aware
Jessie Nelson
4ignored by the competition
J. Taylor
3where competitors are not active
Jane F


  

Answers


6 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
where competitors are not active


Explanation:
or where there is little direct competition

Jane F
France
Local time: 12:56
Native speaker of: English
PRO pts in category: 8
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12 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
neglected by the competition


Explanation:
sidelined by competitors

polyglot45
Native speaker of: Native in EnglishEnglish, Native in FrenchFrench
PRO pts in category: 88

Peer comments on this answer (and responses from the answerer)
agree  writeaway: idiomatic enough
11 mins
agree  Gabriela Burcea (X)
21 hrs
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17 mins   confidence: Answerer confidence 2/5Answerer confidence 2/5 peer agreement (net): +9
which competitors haven't yet woken up to


Explanation:
'just a thought

EJP
Local time: 11:56
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4
Grading comment
Selected automatically based on peer agreement.

Peer comments on this answer (and responses from the answerer)
agree  Yvonne Gallagher: idiomatic
12 mins
agree  Adrien Henry
17 mins
agree  Thomas T. Frost
46 mins
agree  Marian Vieyra: Yes, very idiomatic.
50 mins
agree  David Hayes: Looks good to me!
1 hr
agree  Sheila Critchley: nicely captures the idea of being asleep!
4 hrs
agree  nweatherdon: might consider the construction of "to which competitors have not yet woken up"
6 hrs
agree  Jean-Claude Gouin
10 hrs
agree  SarahRuth
12 days
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57 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
which are underexploited by competitors


Explanation:
or if you prefer something more familiar "which other competitors have not yet cottoned on to."


Ruth C (X)
United Kingdom
Local time: 11:56
Specializes in field
Native speaker of: English
PRO pts in category: 4
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22 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
where competitors have let their attention slide


Explanation:
or something like: have dropped their guard
or : are less vigilant
or maybe even: have become complacent

I agree with polyglot's idea of neglected; it doesn"t sound to me like they haven't worken up to this yet (whatever it is!), rather that they know about it but aren't that interested (any more). Just some suggestions to give you more ideas!

Buzzy
Local time: 12:56
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 24

Peer comments on this answer (and responses from the answerer)
agree  Jane F: the same thought occured to me, the competition is aware of the opportunity but hasn't followed it up
2 hrs
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1 day 5 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
of which the competitors are not yet aware


Explanation:
A smoother translation. Similar to a conversation, when something is mentioned , after which the other person will say "I wasn't aware of that".











Jessie Nelson
United States
Local time: 06:56
Specializes in field
Native speaker of: English
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3 days 3 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
ignored by the competition


Explanation:
They know about it, but didn't feel it was worthwhile (their mistake!).

J. Taylor
Local time: 12:56
Specializes in field
Native speaker of: English
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