Aug 6, 2007 17:46
16 yrs ago
French term
mariant l’éphémère et le pérenne
French to English
Marketing
Wine / Oenology / Viticulture
special collection for Y2K
This appears in a marketing manager’s CV, describing a project she worked on:
Cuvée exceptionnelle (6 grands crus de chardonnay et grandes années millésimées) conçue par XXX pour célébrer le passage à l'an 2000. Mariant l'éphémère et le pérenne XXX à l'idée d'habiller son offre d'une cage en métal argenté dessiné et réalisée par l'Orfèvre Christofle. Série limitée et numérotée.
My creative juices are running dry (perhaps I could use some of this vintage chardonnay!). Any ideas for “mariant l’éphémère et le pérenne”? Thanks in advance!
Cuvée exceptionnelle (6 grands crus de chardonnay et grandes années millésimées) conçue par XXX pour célébrer le passage à l'an 2000. Mariant l'éphémère et le pérenne XXX à l'idée d'habiller son offre d'une cage en métal argenté dessiné et réalisée par l'Orfèvre Christofle. Série limitée et numérotée.
My creative juices are running dry (perhaps I could use some of this vintage chardonnay!). Any ideas for “mariant l’éphémère et le pérenne”? Thanks in advance!
Proposed translations
(English)
Change log
Aug 6, 2007 19:14: sktrans changed "Level" from "Non-PRO" to "PRO"
Votes to reclassify question as PRO/non-PRO:
PRO (3): Julie Barber, ormiston, sktrans
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Proposed translations
+4
1 hr
Selected
In an artful blend of the timeless and the ephemeral,
XXX has opted to present his.....
(agree, must be typo)
another take on it....
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Note added at 14 hrs (2007-08-07 08:15:41 GMT)
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jolly interesting debate below but I shall simply defend my 'artful' ! To me it showed that XXX deliberately (& successfully) conveyed these two notions via his classy pack, i.e. as you say the beauty of the outside and the inside !
(agree, must be typo)
another take on it....
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Note added at 14 hrs (2007-08-07 08:15:41 GMT)
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jolly interesting debate below but I shall simply defend my 'artful' ! To me it showed that XXX deliberately (& successfully) conveyed these two notions via his classy pack, i.e. as you say the beauty of the outside and the inside !
4 KudoZ points awarded for this answer.
Comment: "Thanks to everyone who answered! This was a great discussion. Glad to see there are so many wine enthusiasts. I personally think this suggestion fits best. Very eloquent."
-2
33 mins
Celina Segovia
Native in: Spanish 
Works in: English to Spanish, French to Spanish, Portuguese to Spanish, and 1 more.
combining the ephemeral and perennial/constant
combining the ephemeral and perennial/constant
Peer comment(s):
| disagree |
Josephine79
: using a word for word translation really doesn't work here.
5 mins
|
| disagree |
Tony M
: I'm afraid I have to second Josephine's comment
1 hr
|
44 mins
a permanent reminder of the vintage
Not word for word, but giving the idea expressed I'd say something along the lines of:
"In order to leave (the customer with) a permanent reminder of the vintage, XXX was inspired to......"
(I'm assuming, of course that "XXX à l'idée" is a typo for "XXX a l'idée" - otherwise I don't see how the sentence works grammatically at all).
"In order to leave (the customer with) a permanent reminder of the vintage, XXX was inspired to......"
(I'm assuming, of course that "XXX à l'idée" is a typo for "XXX a l'idée" - otherwise I don't see how the sentence works grammatically at all).
Note from asker:
| Thanks Josephine! You are right – that must be a typo. I'll point it out to the client. |
Peer comment(s):
| neutral |
Tony M
: I see where you're coming from, but I'm afraid this just doesn't get the juices flowing for me!
1 hr
|
2 hrs
marrying momentary existence with a suggestion of perpetuity
Hopefully the cage opens - or else it will be more than a suggestion of perpetuity!
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Note added at 3 hrs (2007-08-06 20:52:32 GMT)
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Or since we don't want to imply, as Tony points out, that their wine is just a fleeting pleasure, "To suggest both a rare moment and eternity".
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Note added at 3 hrs (2007-08-06 20:52:32 GMT)
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Or since we don't want to imply, as Tony points out, that their wine is just a fleeting pleasure, "To suggest both a rare moment and eternity".
+4
2 hrs
DISCUSSION ONLY
I've been trying to start off by working out what they mean by this ephemeral / perennial bit — are they simply trying to say that even once you've guzzled down the plonk, you'll still have the nice box to enjoy? I have a sneaky feeling that is really what they mean...
This is one of the reasons I have some reservations about 'fleeting', since although that is of course a true synonym for 'ephemeral', I just can't help thinking they wouldn't like to think of 'dégustation' of their fine cru being regarded as quite such a fleeting pleasure...
I shall be so interested to see what others think about this!
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Note added at 3 hrs (2007-08-06 21:14:38 GMT)
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Oh yes, SKT, I TOTALLY agree that in a wine-TASTING context, 'fleeting' is an entirely appropriate term to use; I just feel faintly uneasy about it as applied to the actual PRODUCT (if that's indeed what they mean). If as I read it the 'éphémère' relates to the experience of enjoying their fine wine, I just feel that 'fleeting' somehow suggests it won't last very long / will be over all too quickly — which doesn't seem to me to feel quite right; surely they'd want people to think "If you buy our wine, you're going to enjoy a long, pleasurable moment drinking it" — in such a context, 'fleeting' seems to me to suggest 'downing it in one'.
Do you see what I mean? It's by no means a strong objection, just a faint unease...
This is one of the reasons I have some reservations about 'fleeting', since although that is of course a true synonym for 'ephemeral', I just can't help thinking they wouldn't like to think of 'dégustation' of their fine cru being regarded as quite such a fleeting pleasure...
I shall be so interested to see what others think about this!
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Note added at 3 hrs (2007-08-06 21:14:38 GMT)
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Oh yes, SKT, I TOTALLY agree that in a wine-TASTING context, 'fleeting' is an entirely appropriate term to use; I just feel faintly uneasy about it as applied to the actual PRODUCT (if that's indeed what they mean). If as I read it the 'éphémère' relates to the experience of enjoying their fine wine, I just feel that 'fleeting' somehow suggests it won't last very long / will be over all too quickly — which doesn't seem to me to feel quite right; surely they'd want people to think "If you buy our wine, you're going to enjoy a long, pleasurable moment drinking it" — in such a context, 'fleeting' seems to me to suggest 'downing it in one'.
Do you see what I mean? It's by no means a strong objection, just a faint unease...
Peer comment(s):
| agree |
sktrans
: I think I agree with you about what they mean. But I disagree regarding the word fleeting.
42 mins
|
|
Thanks, SKT! // Please see my added note above for a fuller explanation of what I was trying to express...
|
|
| agree |
Mark Nathan
: I agree that it boils down to a nice box, but since they are French we are probably supposed to credit them with some sort of higher existential notions about Y2K.// I made sure I upgraded well before the event.
55 mins
|
|
Thanks, Mark! I wonder if they had Y2K compatibility issues with cork-screws...?
|
|
| agree |
Bourth (X)
: Right about the box. Was it Pooh who had useful pots for keeping things in?
1 hr
|
|
Thanks, Alex! Yes, Pooh... and ME!
|
|
| agree |
catinthenet
: agreed; 'a` l'idee de'='a l'idee de'.. agreed also with Tony's idea of 'ephemere guzzle/perennial box'.. and i'll pair that to 'ephemere Y2K/perennial millenium'.. And 4 ur traduc; Y not try; "Contrasting FMR and perennial..XXX thought of... "Chin! chin!
3 hrs
|
|
Cheers, thx a lot!
|
+2
3 hrs
making the instant eternal
Need it matter WHICH instant - when the wine is drunk, when it is offered as a gift, etc. - is concerned?
Whichever instant it is, it will live on as a memory in the horrid silver dust-gathering cagey thingy, be it empty or still full with a full bottle of wine.
Whichever instant it is, it will live on as a memory in the horrid silver dust-gathering cagey thingy, be it empty or still full with a full bottle of wine.
Peer comment(s):
| neutral |
veratek
: LOL - you're just jealous because you didn't get one ;-) http://www.chez.com/cruse70/an2000.htm // Rachel - great pic match - particularly hideous - LOL
26 mins
|
| agree |
Rachel Fell
: Why did I start thinking of e-Bay when I read the Q. properly... pic. on vera-tech's page is rather like the Gherkin... http://www.copyright-free-pictures.org.uk/london-england/11-...
2 hrs
|
| agree |
Patrice
: Yes!!!
9 hrs
|
1 hr
matching the fleeeting with/and the enduring
Suggestion
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Note added at 3 hrs (2007-08-06 21:03:04 GMT)
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Merlot may be in the majority of this crowded cepage, but the wine's fleeting glimpses of sweet black cherries are lost to oppressive tannins that are at ...
www.wineaccess.com/ecommerce/product.tcl?product_id=1002851... - 12k -
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Note added at 3 hrs (2007-08-06 21:04:18 GMT)
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Blind tasting, deconstructing wine into fleeting aromatics and flavors was now the way to evaluate the worth of each bottle. Wine was no longer a culture, ...
www.datamantic.com/joedressner/?1674 - 10k - Cached - Similar pages
Better wine tasting with optimal temperature, aeration, decanting ...For very old, fragile wine, aroma can be fleeting and volatile. A special decanter is required to avoid over interaction with air. ...
www.bettertastingwine.com/taste.html - 16k - Cached - Similar pages
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Note added at 6 hrs (2007-08-07 00:41:20 GMT)
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Tony, this is the fleeting enjoyment of a pleasurable experience. Are'nt most pleasures fleeting? The container will be the permanent reminder of that pleasurable moment
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Note added at 3 hrs (2007-08-06 21:03:04 GMT)
--------------------------------------------------
Merlot may be in the majority of this crowded cepage, but the wine's fleeting glimpses of sweet black cherries are lost to oppressive tannins that are at ...
www.wineaccess.com/ecommerce/product.tcl?product_id=1002851... - 12k -
--------------------------------------------------
Note added at 3 hrs (2007-08-06 21:04:18 GMT)
--------------------------------------------------
Blind tasting, deconstructing wine into fleeting aromatics and flavors was now the way to evaluate the worth of each bottle. Wine was no longer a culture, ...
www.datamantic.com/joedressner/?1674 - 10k - Cached - Similar pages
Better wine tasting with optimal temperature, aeration, decanting ...For very old, fragile wine, aroma can be fleeting and volatile. A special decanter is required to avoid over interaction with air. ...
www.bettertastingwine.com/taste.html - 16k - Cached - Similar pages
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Note added at 6 hrs (2007-08-07 00:41:20 GMT)
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Tony, this is the fleeting enjoyment of a pleasurable experience. Are'nt most pleasures fleeting? The container will be the permanent reminder of that pleasurable moment
Reference:
Peer comment(s):
| neutral |
Tony M
: I'm not sure about the 'feel' of the verb 'match', and I feel that 'fleeting' may not have quite the right connotation for this marketing context here. / (Please see note I'm adding to my answer)
59 mins
|
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Tony, just type wine + fleeting and see all the possibilities: fleeting aromas, flavors, fruit etc.
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