Glossary entry

français term or phrase:

étiquettes vs habillages

anglais translation:

labelling and (presentation) packaging

Added to glossary by Michael GREEN
Mar 12, 2009 07:28
16 yrs ago
6 viewers *
français term

étiquettes vs habillages

français vers anglais Marketing Vins / œnologie / viticulture
This is from a job ad for a "Développeur Produits Imprimés" at a Cognac & Champagne house.

"Au sein de la Direction Achats & Développement, rattaché au Responsable du Pôle Produits Imprimés (étiquettes, cartons, coffrets, habillages etc.), au sein d'une équipe de 5 personnes..."

I'm not sure how to differentiate between "étiquettes" (labels) and habillages (labeling & presentation?) Just "presentation" or is there a more technical word?
Thanks for any input!
Change log

Mar 26, 2009 07:40: Michael GREEN Created KOG entry

Votes to reclassify question as PRO/non-PRO:

Non-PRO (1): writeaway

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Discussion

Michael GREEN Mar 12, 2009:
Context, context ... May I just point out that we should not lose sight of the fact that this comes from a job ad : it is therefore addressed to a professional who will probably know what the job is about without having it spelled out for him. Bearing this in mind, I suggest that ANY of the suggested answers will fit the bill, though with all due respect to Bourth, I don't think "labels and dressing" is likely to be used in a job ad in this area.

Proposed translations

+4
39 minutes
Selected

labelling and packaging

"habillage" here means the wrapping, cartons etc : ie the presentation of the product as it will appear on the shelf at the point of sale.

Lots of ghits (not that I take the n° of ghits as any proof !)

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Note added at 14 days (2009-03-26 07:43:33 GMT) Post-grading
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My suggestion was selected based on peer agreement - thanks, folks! - but I have made a glossary entry based on Helen's answer, which frankly I think was the best solution here.
Peer comment(s):

agree eggsacion (X) : the label is really part of the habillage. Trade dress is another term
6 minutes
Thanks. Not familiar with "trade dress" though. One learns something every day on Proz ;o)
neutral Sheila Wilson : generally, the bottle benefits from both "habillage" and "emballage" // It's just that I think "habillage" excludes the "carton" - that's "emballage"
13 minutes
Not sure what you mean there, Sheila : "habillage" is "packaging", both in marketing dictionaries and in practice
agree French Foodie : I tend to agree with Sheila, habillage does not include the box, but everything that "dresses up" the bottle. So includes the bottle label, as well as the neck neck label, sometimes a decorative sheath over the bottle, etc.
47 minutes
Thanks - I would go along with the point about the label, but the source text appears to distinguish between the label(s) and packaging
agree Helen Shiner : Actually, I see quite a few instances of the use of the term,'presentation packaging', presumably to distinguish from plain old packaging.
1 heure
Thank you Helen - I think, réflexion faite, that the ideal solution is to combine my answer with Anne-Marie's
agree jean-jacques alexandre
3 heures
Thank you, Jean-Jacques
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Selected automatically based on peer agreement."
+2
8 minutes

labelling and presentation

http://www.concours-citadelles.com/inscr/reglement_en.pdf

This looks appropriate to me given your context.

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Note added at 9 mins (2009-03-12 07:37:38 GMT)
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(Article 2 of the reference)
Peer comment(s):

agree Sheila Wilson
36 minutes
agree Yolanda Broad
1 jour 17 heures
Something went wrong...
1 heure

labels and dressing

Labels are part of the bottle dressing, but if the two are together, "dressing" simply implies something extra.

Labeling and DRESSING THE BOTTLES can really give the wine your personal touch and Old West has many beautiful labels from which to choose. ...
www.springsewi.com/archive2003-2006/newsletters/August2005....

DRESSING THE BOTTLES.
Some semi-automatic labelers will apply front, back and neck labels. The neck label is a subtle item of BOTTLE DRESSING in that it hides the somewhat variable level of wine in the bottle neck, resulting from the variable amount of wine lost in the disgorging process. Generally, the simple manual labellers will not apply a neck label.
Most people find that creasing and folding the hood is tedious, and prefer to use a pneumatic twin head hood crimper. Alternatively if you are an ardent traditionalist, we recommend that you tie the cork down with suitable string rather than the wire muselet, and wax the cork and neck for that genuine 18th Century appearance.
Speaking of ardent traditionalists, we note that the Champagne Sword is also making a come-back. We recommend the use of the Sword to those sparkling wine drinkers who are too impatient for the tedium of unpeeling the hood, untwisting the muselet and easing out the cork. Please note that unfortunately we do not offer Champagne Sword User Insurance.
www.australianwinemakers.com.au/freerun/December 2002.pdf

Hadn't realized that "sabering champagne" had made a comeback. I've been doing it since the Millennium, with a heavy Georgian knife. Escrime oblige?

1. Wire-nets. Metallic wire-nets for wine bottles - Riojana de Mallas
Recommended to DRESS THE BOTTLES manually or with semi-automatic machines. Measures: Extra-large and medium. Colours: Silver and gold. Models: ...
www.riojanademallas.com/en/wire-net/


Ribbons and other items added to DRESS THE BOTTLES up. This is a good idea especially if you are giving the gifts away as a gift either to the entire ...
ezinearticles.com/?Printed-Champagne---Making-Your-Wedding-Dazzle&id=1736402

The other two applicators DRESS THE BOTTLES in back labels, and body labels, too, if required. In addition, a Taxomat module applies the tax strip and a ...
www.krones.com/en/industries/213.htm

There are silver sleeves available to DRESS THE BOTTLES for front of house. Prices: 24 x 500ml bottles £11. ...
it.kellysearch.co.uk/profile/forest+design/gb/everton,+lymington/so41+0he/900033878

We can DRESS THE BOTTLES up very nicely for the event or make easy to apply labels that the fan or customer can apply themselves! ...
oblongabstractions.com/ -

And for those aesthetes out there, you will not find prettier wine labels than those that DRESS THE BOTTLES from Couly-Dutheil. ...
www.cynthiahurley.com/2005/08/coup_in_the_loi.html


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Note added at 1 hr (2009-03-12 09:26:19 GMT)
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Sorry, mouse slipped. Supposed to be conf. 4.
Something went wrong...
+3
2 heures

labels and presentation packaging

Our range of Gift boxes and Presentation packaging is continuously evolving with many products designed to suit various price points and marketing budgets.

Our aim is to offer Innovative, Value adding point of difference packaging options that motivate the consumer and keep our clients ahead of the competition


http://www.spectrumpackaging.com.au/home

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Note added at 2 hrs (2009-03-12 09:32:23 GMT)
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http://www.euromarquewines.co.uk/products/gp_1.html

WinePress
Perfection in a package

WinePress Presents Luxury Wine & Beverage Presentation Cartons

Hand crafted and tailor made packaging solutions for a variety of applications

Cast your mind back to when you were a child, the thrill and anticipation of receiving a birthday gift or a Christmas present, or even a modest parcel through the post. The tactile pleasure involved in simply toying with the bow or running your hands over the shiny wrapping paper, the child-like joy at uncovering the hidden treasure within…back then what was on the outside incited rapturous glee and a heady anticipation of what was to follow…

Fortunately we never quite outgrow this particular type of excitement and savouring the promise of the hidden treasure is almost always more titillating than uncovering the trophy within. We may be young or old, the reward store bought and sophisticated or hand made with love, but there’s nothing to quite beat the allure of a really appealing package…it’s the very first step in the journey of discovery and a feast for the senses.

http://www.seriousaboutwine.co.za/?page_id=1403

And different source language, I know, but:

http://www.proz.com/kudoz/italian_to_english/wine_oenology_v...

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Note added at 2 hrs (2009-03-12 09:38:02 GMT)
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It does seem as if it is used internationally.

http://www.boxperfect.com/square-box/p/6/

http://www.ownlabel.co.nz/prices.html#packaging

GIFT BOX
JUST CHOOSE THE WINE
- THEN THE BOX

50 DIFFERENT BOX COMBINATIONS
Whether your buying wine for a friend or thanking your clients for their support, our range of presentation boxes are a truly great way to present that superb bottle of wine.

Classic wine gift services will: -
Assist you in choosing the ideal wine for your purpose
Provide suitable presentation packaging at affordable prices
Design and produce appropriate bespoke branding
Package your presentaion box in dedicated transit outer boxes
Manage your client database
Despatch your gifts directly to your clients using a trackable service
http://www.classic-wine.co.uk/pages/boxes_selectType.htm
Peer comment(s):

agree Michael GREEN : See my response to your comment above - I think this is a good, simple solution. The context doesn't call for anything more, IMO
41 minutes
Thanks, Michael - agree that it all depends on context.
agree bowse123 (X)
3 heures
Thank you, bowse123
agree atche84
3 heures
Thank you, atche84
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