Glossary entry

français term or phrase:

cross-régies

anglais translation:

multi-channel

Added to glossary by Wolf Draeger
Jul 17, 2012 20:13
11 yrs ago
français term

cross-régies

français vers anglais Marketing Publicité / relations publiques advertising management platforms
Hi Folks,

Any ideas on how to render following?

it comes in the form of a bullet point.

Gestion des campagnes *cross-régies* largement simplifiée grâce à un système de template unique.

Would 'cross-department' work here or is that totally off the mark?

Thank you!

Sara
Proposed translations (anglais)
3 +1 multi-channel
3 cross-platform
Change log

Jul 19, 2012 11:00: Wolf Draeger Created KOG entry

Discussion

Sara Noss (asker) Jul 18, 2012:
Sure Don't worry, Gilla. I kept away from this version. ;o)
Evans (X) Jul 18, 2012:
To Sara, I would avoid 'cross-channel' because of its too strong association with ferries!
Lara Barnett Jul 17, 2012:
"regies" Is the "regies" part of the word not a past participle. I think it looks like some sort of "cross-managed" type idea. i.e. the campaigns can be managed across different social media or internet facilities.
Sara Noss (asker) Jul 17, 2012:
Thank you, Wolf! I was toying with the idea of using 'cross-channel'.
Wolf Draeger Jul 17, 2012:
Multiple channels I think "cross-régies" means the online adverstising campaigns can be conducted through several channels, such as Facebook, Twitter, Yahoo, Google, etc all using one single platform and template.
Sara Noss (asker) Jul 17, 2012:
Apologies It is a bullet point describing a number of key features that have enabled a company to optimise their online marketing campaigns through the use of an advertising management platform. I have added the other bullet points if that helps.

- Les nouvelles campagnes sont générées en quelques clics que ce soit sur Google, Yahoo ou Bing.

- Souplesse du créateur de vues et requêtes web permettent de produire en quelques minutes des rapports simples présentés dans un format lisible

Lara Barnett Jul 17, 2012:
Context What is the purpose of the text and what is this section describing?

Proposed translations

+1
1 heure
Selected

multi-channel

Not 100% of this; there may be another term, or perhaps there isn't a fixed term for this yet (another option could be cross-platform, but this might create confusion with other uses of platform elsewhere in the presentation).

My most solid ref comes from one website only, so more cross-refs needed to be certain this is right.
Example sentence:

Simplified management of multi-channel campaigns via a single template.

Peer comment(s):

agree S Kelly
13 heures
Thank you.
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thank you very much for your help. I opted for this term, with a note to the client, as platform was indeed used for other purposes in similar company texts. Sara"
1 heure

cross-platform

I found this term used rarely in French and only in social media contexts. I then searched for the English term it was imitating and found "cross-platform" used in the same manner.
Note from asker:
Jenn, thank you for helping out. I refrained from using this version for reasons noted in my comment to Wolf. Nonetheless, I am very grateful to you. Best wishes, Sara.
Something went wrong...
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