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buying behavior

Romanian translation: comportament de cumpărare

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:buying behavior
Romanian translation:comportament de cumpărare
Entered by: Radu DANAILA

For term searches and specialty glossaries, please try the new GBK glossaries
00:54 Dec 15, 2021
English to Romanian translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Advertising / Public Relations, Business/Commerce (general), Social Science, Sociology, Ethics, etc.
English term or phrase: buying behavior
Definition from MBA Skool:
It is the sum total of the attitudes, preferences, beliefs and decisions regarding the consumers behavior when purchasing a product or service in a market.

Example sentence(s):
  • Complex buying behavior is encountered particularly when consumers are buying an expensive product. In this infrequent transaction, consumers are highly involved in the purchase decision. Consumers will research thoroughly before committing to invest. clootrack
  • Studying consumer behavior also helps marketers decide how to present their products in a way that generates a maximum impact on consumers. Understanding consumer buying behavior is the key secret to reaching and engaging your clients, and converting them to purchase from you. omniconvert
  • An example of dissonance-reducing buying behavior may be purchasing a waffle maker. In this case, a customer won’t think much about which model to use, chousing between a few brands available. snovio
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Question posted on behalf of translation team:
GBK marketing and advertising specialistsGBK marketing and advertising specialists


This question is closed

comportament de cumpărare
Definition:
Comportamentul de cumpărare al consumatorului, ca domeniu recent de cercetare al marketingului, se referă la comportamentul consumatorilor finali, care cumpără bunuri şi servicii pentru consum personal – persoane individuale şi gospodării - prin care îşi satisfac cerinţele curente sau îşi indică rolul în societate.
Selected response from:

Radu DANAILA
Romania
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
5 +2comportament de cumpărare
Radu DANAILA


  

Translations offered


8 hrs   confidence: Answerer confidence 5/5 peer agreement (net): +2
comportament de cumpărare


Definition from Bazele generale ale marketingului:
Comportamentul de cumpărare al consumatorului, ca domeniu recent de cercetare al marketingului, se referă la comportamentul consumatorilor finali, care cumpără bunuri şi servicii pentru consum personal – persoane individuale şi gospodării - prin care îşi satisfac cerinţele curente sau îşi indică rolul în societate.

Example sentence(s):
  • Pentru activitatea de marketing prezintă interes faptul că unele grupuri: sunt formale, iar altele sunt informale, ceea ce influen ţează comportamentul de consum şi cumpărare. - http://www.managementmarketing.ro/  
  • Comportamentul de cumpărare și consum este influențat de: vârstă, sex, mărimea familiei, nivelul de instrucție, categoria socio-profesională, venitul, mediul de rezidență și tipul de habitat. - http://www.ssmar.ase.ro  
  • Intr-un studiu comportament de cumparare urmarim sa identificam elementele cheie care caracterizeaza procesul de cumparare. - https://www.studiu-de-piata.ro/  
Radu DANAILA
Romania
Local time: 15:45
Native speaker of: Native in RomanianRomanian
PRO pts in category: 24

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Claudiu Ignuța-Ciuncanu
1 hr
  -> multumesc!
Yes  Mihaela Ghitescu
59 days
  -> multumesc!
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