Glossary entry

Italian term or phrase:

(dati) comportamentali

English translation:

behavioural data

    The asker opted for community grading. The question was closed on 2016-09-25 10:54:07 based on peer agreement (or, if there were too few peer comments, asker preference.)
Sep 22, 2016 08:50
7 yrs ago
1 viewer *
Italian term

(dati) comportamentali

Non-PRO Italian to English Marketing Marketing Newsletter
"Una segmentazione non più, e non solo, basata su dati anagrafici ma anche, e soprattutto, comportamentali"

This is for a software that helps to send newsletter information to the relevant users, analyzing their behavior online.
Change log

Sep 23, 2016 07:47: James (Jim) Davis changed "Level" from "PRO" to "Non-PRO"

Votes to reclassify question as PRO/non-PRO:

Non-PRO (3): Barbara Carrara, philgoddard, James (Jim) Davis

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Discussion

Petroneincze Sep 22, 2016:
It is used especially in the online researches, in marketing behavior anyway you could also use attitudinal data
Serena Marangoni (asker) Sep 22, 2016:
Behavioral data was my choice too, but is it ok even when talking of what a user does online? I might be biased by my research on behaviorism in science but I link it more to what a person/animal does in life, than what one researches online.

Proposed translations

+3
10 mins
Selected

behavioural data

how the user behaves

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Note added at 11 mins (2016-09-22 09:01:47 GMT)
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http://www.businessdictionary.com/definition/behavioral-data...

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Note added at 12 mins (2016-09-22 09:02:53 GMT)
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note UK behavioural or US behavioral spelling!

Note from asker:
Thanks, the definition makes it really clear that it's appropriate to use.
Peer comment(s):

agree Helen Pringle
1 hr
Thanks very much Helen!
agree Thomas Mancini
2 hrs
Thanks very much Thomas!
agree philgoddard
8 hrs
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4 KudoZ points awarded for this answer. Comment: "Thanks! "
11 mins

Behavioral data

all types of data collected about an individual’s behavior
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11 mins

behaviour

..
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