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Plan d'attaque du marché

English translation: market attack strategy

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:Plan d'attaque du marché
English translation:market attack strategy
Entered by: Sarah Bessioud

11:47 Jan 28, 2011
French to English translations [PRO]
Bus/Financial - Marketing / Market Research
French term or phrase: Plan d'attaque du marché
Hello, this is a slide heading in a PPT presentation for a company wishing to expand and presenting itself at a venture capital forum. Is it just 'Market Attack Plan'?
Not finding many hits.
Thanks in advance
EmmaMorton
France
Local time: 04:59
market attack strategy
Explanation:
This is not just about "marketing", but coming up with marketing warfare;-) A market attack strategy is frequently used terminology.

http://www.rolandberger.com/expertise/functional_issues/Mark...

Companies have cause for confidence, but they also face a very different world to the one from before the crisis. So it's time for "market attack" (again), but it's also time for a different market attack strategy.

--------------------------------------------------
Note added at 1 hr (2011-01-28 12:49:36 GMT)
--------------------------------------------------

http://www.academon.com/Term-Paper-Attack-Strategies/112763
The paper explains that the use of attack strategies needs to be part of a broader strategic market plan that looks at the inherent weaknesses of competitors in existing markets and emerging high growth opportunities in new market segments. The paper discusses the frontal, flank, encirclement and bypass attacks as viable strategies for gaining market share while retaining existing customers. The paper then looks at the attack strategy of guerilla warfare as a means of attaining a strategic market plan

http://www.economicexpert.com/a/Defensive:marketing:warfare:...


--------------------------------------------------
Note added at 1 day22 hrs (2011-01-30 10:38:21 GMT)
--------------------------------------------------

For some unknown reason, I don't have the option to post reference articles for this question. I have sought out a couple of references that I hope explain what a "market attack" strategy is. It is important to retain the word "attack" because there are a number of other different marketing strategies that an organisation can adopt, including a defense strategy, a follower strategy, and a market niche strategy. "Attack" is a common word in the marketing domain, sometimes otherwise known as a market challenger strategy (but I don't think "assault" is common terminolog). It is not a company's general marketing strategy, plan or game plan, but rather a specific type of strategy concerning the position the company wants to take within a particular market or for a particular product, depending on the short or long term goals of the organisation/product/market and an analysis of the current internal and external situation.

Hope the following documents make it a little clearer.

A good overall description of market challenger/attack strategies from slide 19:
http://www.scribd.com/doc/37278435/Marketing-Stratgey-Sem-II

From slide 10:
http://www.authorstream.com/Presentation/Willi-52195-kotlerk...

The four types of market strategy (defense, attack, follower, niche) are detailed here:
http://www.public.iastate.edu/~sjwong/pdf540/leader_follower...


Selected response from:

Sarah Bessioud
Germany
Local time: 04:59
Grading comment
Selected automatically based on peer agreement.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +4market attack strategy
Sarah Bessioud
3 +2marketing plan
Radu DANAILA
3 +2marketing strategy
Wendy Streitparth
5Targeted Marketing Stategy
Catherine Gilsenan
3 +1Marketing Game Plan
cc in nyc
4market assault strategy
Robin Salmon (X)
4Market attack plan
rkillings


  

Answers


2 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
marketing plan


Explanation:
Why not?


--------------------------------------------------
Note added at 4 mins (2011-01-28 11:52:15 GMT)
--------------------------------------------------

http://grumpygirl.ca/2010/07/creating-your-marketing-plan-–-...

http://affiliate-millionaire-review.org/affiliate-marketing-...

http://blogcritics.org/scitech/article/a-social-media-market...

Radu DANAILA
Romania
Local time: 05:59
Specializes in field
Native speaker of: Native in RomanianRomanian
PRO pts in category: 8

Peer comments on this answer (and responses from the answerer)
agree  Jean-Claude Gouin
1 hr
  -> thanks
agree  Jack Dunwell: Radu!
1 day 10 hrs
  -> Thank you! Long time, no "see" ...
Login to enter a peer comment (or grade)

13 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
Marketing Game Plan


Explanation:
Essentially, it's the marketing plan, but "plan d'attaque" suggests a more colloquial term in this instance.

cc in nyc
Local time: 22:59
Native speaker of: English
PRO pts in category: 34

Peer comments on this answer (and responses from the answerer)
agree  philgoddard: Perfect!
19 hrs
  -> Thank you
Login to enter a peer comment (or grade)

17 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
market assault strategy


Explanation:
I think it is better to say it fairly aggressively.

Robin Salmon (X)
Australia
Local time: 12:59
Specializes in field
Native speaker of: English
PRO pts in category: 4
Login to enter a peer comment (or grade)

3 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
marketing strategy


Explanation:
IMO attack and assault are not used so much in this context in English

Wendy Streitparth
Germany
Local time: 04:59
Native speaker of: English
PRO pts in category: 4
Notes to answerer
Asker: Simple, straightforward. Thanks!


Peer comments on this answer (and responses from the answerer)
agree  Jack Dunwell
1 day 6 hrs
  -> Thank you, fourth
agree  Alison Sheffield
2 days 19 hrs
  -> Thanks, Alison
Login to enter a peer comment (or grade)

13 hrs   confidence: Answerer confidence 5/5
Targeted Marketing Stategy


Explanation:
-

Catherine Gilsenan
United Kingdom
Local time: 03:59
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4
Login to enter a peer comment (or grade)

16 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +4
market attack strategy


Explanation:
This is not just about "marketing", but coming up with marketing warfare;-) A market attack strategy is frequently used terminology.

http://www.rolandberger.com/expertise/functional_issues/Mark...

Companies have cause for confidence, but they also face a very different world to the one from before the crisis. So it's time for "market attack" (again), but it's also time for a different market attack strategy.

--------------------------------------------------
Note added at 1 hr (2011-01-28 12:49:36 GMT)
--------------------------------------------------

http://www.academon.com/Term-Paper-Attack-Strategies/112763
The paper explains that the use of attack strategies needs to be part of a broader strategic market plan that looks at the inherent weaknesses of competitors in existing markets and emerging high growth opportunities in new market segments. The paper discusses the frontal, flank, encirclement and bypass attacks as viable strategies for gaining market share while retaining existing customers. The paper then looks at the attack strategy of guerilla warfare as a means of attaining a strategic market plan

http://www.economicexpert.com/a/Defensive:marketing:warfare:...


--------------------------------------------------
Note added at 1 day22 hrs (2011-01-30 10:38:21 GMT)
--------------------------------------------------

For some unknown reason, I don't have the option to post reference articles for this question. I have sought out a couple of references that I hope explain what a "market attack" strategy is. It is important to retain the word "attack" because there are a number of other different marketing strategies that an organisation can adopt, including a defense strategy, a follower strategy, and a market niche strategy. "Attack" is a common word in the marketing domain, sometimes otherwise known as a market challenger strategy (but I don't think "assault" is common terminolog). It is not a company's general marketing strategy, plan or game plan, but rather a specific type of strategy concerning the position the company wants to take within a particular market or for a particular product, depending on the short or long term goals of the organisation/product/market and an analysis of the current internal and external situation.

Hope the following documents make it a little clearer.

A good overall description of market challenger/attack strategies from slide 19:
http://www.scribd.com/doc/37278435/Marketing-Stratgey-Sem-II

From slide 10:
http://www.authorstream.com/Presentation/Willi-52195-kotlerk...

The four types of market strategy (defense, attack, follower, niche) are detailed here:
http://www.public.iastate.edu/~sjwong/pdf540/leader_follower...




Sarah Bessioud
Germany
Local time: 04:59
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 21
Grading comment
Selected automatically based on peer agreement.

Peer comments on this answer (and responses from the answerer)
agree  mimi 254: I like strategy
9 mins
  -> Thank you Mimi
agree  Yvonne Gallagher
4 hrs
  -> Merci gallagy
agree  TAKOAS (X)
8 hrs
  -> Thank you Abdel
agree  joehlindsay
14 hrs
  -> Thank you Joe
Login to enter a peer comment (or grade)

3 days 19 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
Market attack plan


Explanation:
It's a plan of attack on the market. They're going into battle, and their goal is conquest.

If you purge all the military metaphors, well … traduttore, traditore. This is the way French companies talk.

It's their plan, not their strategy. (They may have another slide on strategy, and tactics too.)
It's not their game plan. It's just the opening gambit.
It's about the market, not merely marketing.

rkillings
United States
Local time: 19:59
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4
Login to enter a peer comment (or grade)



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