anglais vers français Marketing Marketing / recherche de marché Brand Book

Le terme revient plusieurs fois dans un "brand book":

But now we also have the opportunity
to create a strong corporate **endorsement** for our products. They should be seen as belonging to the same family and coming from the same company.

Our products should be seen as belonging to the same family and coming from the same company. The way we have chosen to do this is to create a strong corporate **endorsement** for all our products.
We will create this **endorsement** by being clear and consistent in all our communication, which in turn will strengthen our position among our customers.

(..)We are not taking anything away from our products. We are adding a new dimension to them – a strong corporate **endorsement**.

Comment vous comprenez ça?