Glossary entry (derived from question below)
English term or phrase:
a high quality niche product
Chinese translation:
高品质利基产品
Added to glossary by
Alvin Liu
Jul 7, 2008 08:59
15 yrs ago
English term
a high quality niche product
English to Chinese
Social Sciences
Education / Pedagogy
The two products occupy different positions in the matrix: AcmeClean is highly differentiated with a high relative price, while AcmeServe is low price and homogeneous. This has implications for management because a high quality niche product requires a different approach to a high volume low margin product.
Change log
Jul 7, 2008 09:18: Alvin Liu Created KOG entry
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