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Mid-campaign analysis

Promotions are perishable commodities
– seasonal campaigns and brand
launches may be analyzed after the
event but their ability to influence
profitability has gone for ever.

A tool like CPWerx Handheld Edition,
which delivers the capability for midcampaign
analysis, is therefore critical
to real time management of demand
generating events.

CPWerx Handheld Edition delivers
information to and from the field to
enable mid-campaign modifications, on
an account, ***banner*** or aggregated level.