Glossary entry (derived from question below)
French term or phrase:
conception gamme
English translation:
[product] range concept [development]
Added to glossary by
Helen Shiner
Aug 27, 2012 13:56
11 yrs ago
1 viewer *
French term
conception gamme
French to English
Bus/Financial
Marketing
Luxury goods
A job performed by the marketing department (not the design department) of a luxury watch firm prior to bringing out a collection
Something akin to segmentation?
No context, a list item, along with "tendances, chiffrage"
Something akin to segmentation?
No context, a list item, along with "tendances, chiffrage"
Proposed translations
(English)
4 +6 | [product] range concept [development] | Helen Shiner |
3 +2 | design of the range | XXXphxxx (X) |
3 | conception of the range | Nikki Scott-Despaigne |
2 | Definition of the line | Marco Solinas |
Change log
Aug 27, 2012 14:03: writeaway changed "Field" from "Art/Literary" to "Bus/Financial"
Sep 2, 2012 08:55: Helen Shiner Created KOG entry
Proposed translations
+6
2 hrs
Selected
[product] range concept [development]
Part of marketing strategy, I think.
http://twitter.com/RobertsonWinery/statuses/2273448220071157...
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Note added at 2 hrs (2012-08-27 16:08:22 GMT)
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It is the marketing concept for the product, not the design of the product itself.
http://twitter.com/RobertsonWinery/statuses/2273448220071157...
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Note added at 2 hrs (2012-08-27 16:08:22 GMT)
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It is the marketing concept for the product, not the design of the product itself.
Peer comment(s):
agree |
Verginia Ophof
16 mins
|
Thanks, Verginia
|
|
agree |
Lara Barnett
: I think with "development" sounds better for the English version.
34 mins
|
Thanks, Lara
|
|
agree |
Sheila Wilson
47 mins
|
Thanks, Sheila
|
|
agree |
Rachel Fell
1 hr
|
Thanks, Rachel
|
|
agree |
Bertrand Leduc
3 hrs
|
Thanks, Bertrand
|
|
agree |
nq_sarah
4 hrs
|
Thanks, nq_sarah
|
4 KudoZ points awarded for this answer.
+2
3 mins
design of the range
As simple as that... unless I'm missing something.
Note from asker:
maybe, but this is the marketing department, not the design dept |
17 mins
Definition of the line
They might be talking about defining the characteistcs of a product line
48 mins
conception of the range
I've seen conception and design being separate in a number of design/engineering/construction contexts. Sometimes "conception" works.
Discussion
Yes, I realise that, although I expect it's one of the items that they're marketing, along with the latest trends etc.