Glossary entry

French term or phrase:

conception gamme

English translation:

[product] range concept [development]

Added to glossary by Helen Shiner
Aug 27, 2012 13:56
11 yrs ago
1 viewer *
French term

conception gamme

French to English Bus/Financial Marketing Luxury goods
A job performed by the marketing department (not the design department) of a luxury watch firm prior to bringing out a collection

Something akin to segmentation?

No context, a list item, along with "tendances, chiffrage"
Change log

Aug 27, 2012 14:03: writeaway changed "Field" from "Art/Literary" to "Bus/Financial"

Sep 2, 2012 08:55: Helen Shiner Created KOG entry

Discussion

XXXphxxx (X) Aug 27, 2012:
Ref. your comment Hi Paul,
Yes, I realise that, although I expect it's one of the items that they're marketing, along with the latest trends etc.

Proposed translations

+6
2 hrs
Selected

[product] range concept [development]

Part of marketing strategy, I think.

http://twitter.com/RobertsonWinery/statuses/2273448220071157...



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Note added at 2 hrs (2012-08-27 16:08:22 GMT)
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It is the marketing concept for the product, not the design of the product itself.
Peer comment(s):

agree Verginia Ophof
16 mins
Thanks, Verginia
agree Lara Barnett : I think with "development" sounds better for the English version.
34 mins
Thanks, Lara
agree Sheila Wilson
47 mins
Thanks, Sheila
agree Rachel Fell
1 hr
Thanks, Rachel
agree Bertrand Leduc
3 hrs
Thanks, Bertrand
agree nq_sarah
4 hrs
Thanks, nq_sarah
Something went wrong...
4 KudoZ points awarded for this answer.
+2
3 mins

design of the range

As simple as that... unless I'm missing something.
Note from asker:
maybe, but this is the marketing department, not the design dept
Peer comment(s):

agree Helen Moss
1 hr
Thanks Helen.
agree Lara Barnett
2 hrs
Thanks.
Something went wrong...
17 mins

Definition of the line

They might be talking about defining the characteistcs of a product line
Something went wrong...
48 mins

conception of the range

I've seen conception and design being separate in a number of design/engineering/construction contexts. Sometimes "conception" works.
Something went wrong...
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