4 KudoZ points awarded for this answer. Comment: "Wow, what a lot of great suggestions! Thanks everyone for the fantastic brainstorming session. It was really difficult picking one. I especially liked Emma's "The course that keeps you on track", John's "The product you'll come back to", Sheila's "Get yourself on the right course" and Polyglot's "The course, of course". However, in the end, I opted for this one because I wanted to keep the word "product". I think that the company's intent is to market not so much the course itself, but the technology behind it. I chose not to use John's "The product you'll come back to" because it implies that one has already tried the product. Thanks so very much for all your suggestions."