Sep 2, 2019 19:54
4 yrs ago
1 viewer *
Spanish term

negocios unidireccionales

Spanish to English Social Sciences Economics
There are only actually six hits for this on Google and interestingly the first one is the text I am translating, but not my source. It seems that the author of my article has happily copied and pasted from the website:


La economía de plataforma es la que se crea y desarrolla a partir de las plataformas digitales, es decir, herramientas o software en internet desarrollado a partir de tecnología digital. Algunas plataformas son negocios unidireccionales al uso, pero la mayoría de ellas funciona como negocio colaborativo, donde gracias a la participación masiva de los usuarios, o conexión en red, se crea contenido y / o se intercambian, se compran, venden, alquilan, o accede y comparte todo tipo de información, conocimiento, servicios o productos.

I was thinking one-way as one-direction reminds me of the vapid pop group, but I'm sure there must be a better translation.

Discussion

David Hollywood Sep 3, 2019:
I like both options suggested but if I had to decide, I would go with "one-way"
philgoddard Sep 2, 2019:
They're not vapid! I'm about 40 years outside their target demographic, and I like them.

Proposed translations

+2
5 hrs
Selected

non-interactive businesses

lo opuesto de 'pero la mayoría de ellas funciona como negocio colaborativo'

Interactive marketing - Wikipedia

https://en.wikipedia.org › wiki › Interactive_marketing

Interactive marketing, sometimes called trigger-based or event-driven marketing, is a marketing strategy that uses two-way communication channels to allow consumers to connect with a company ... As interactive marketing relies on having a means of open communication with customers, social media channels have been ...
Peer comment(s):

agree Georgina Grigioni
20 hrs
thanks!
agree Michele Fauble
7 days
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Selected automatically based on peer agreement."
+1
1 hr

one-way businesses

I agree with you. There's not much information though. But I'd say it's similar to the idea "one-way communication".
Peer comment(s):

agree neilmac
9 hrs
Something went wrong...
13 hrs
Spanish term (edited): negocios unidireccionales al uso

unilateral approaches to use

Possibly the author/ess had been oblivious to or of the right Spanish word for an approach or attitude, but neither transactions, nor business - nor 'one-way dealings with' - works prepositionally with 'al uso'.

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Note added at 14 hrs (2019-09-03 10:39:01 GMT)
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'fashionable' seems a rather incongruous qualifier for negocios!
Example sentence:

A unitary approach becomes really hard when the company is a Multi National Company, because the business market would be different in different countries therefore having a unilateral approach may not suit the organisation.

Note from asker:
"al uso" means "commonly used" or "traditional", I believe.
Something went wrong...

Reference comments

11 mins
Reference:

Refs.

Just ideas, as I have not done any extensive research. Some quick links:

[PDF]
Platforms and Ecosystems: Enabling the Digital Economy - WEF ...

www3.weforum.org › docs › WEF_Digital_Platforms_and_Ecosystems_2...
Feb 12, 2019 - No entity in the Deloitte network shall be responsible for any loss ... Appendix: Key lessons in building a digital platform and ecosystem ... The Fourth Industrial Revolution is enabled by new digital and physical technologies with almost ... dominated by ***one business model – digital platforms*** and ecosystems ...

Roland Berger Trend Compendium 2030

https://www.rolandberger.com › publications › publication_pdf › roland_b...
by R Berger - ‎2017 - ‎Cited by 13 - ‎Related articles
Technology diffusion enables new business models and the ease of doing business, ultimately fostering economic ..... In the digital economy platform thinking is the foundation for new ... ***Traditional one-way pipe business models. ***> Upstream ...
Peer comments on this reference comment:

agree Adrian MM.
13 hrs
Thank you.
Something went wrong...
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