Glossary entry

English term or phrase:

Divulgação (como crédito de foto em um press release)

Portuguese translation:

Colocar apenas o nome da empresa que emitiu o press release

Added to glossary by RoBelinky
May 14, 2010 22:11
14 yrs ago
29 viewers *
English term

Divulgação

English to Portuguese Marketing Journalism Photo
Divulgação como crédito de fotografia.
Num press release, por exemplo, coloca-se a foto do evento e como crédito: "divulgação"
Change log

May 14, 2010 22:21: Jorge Freire changed "Language pair" from "English to Portuguese" to "Portuguese to English"

May 15, 2010 09:01: Salvador Scofano and Gry Midttun changed "Language pair" from "Portuguese to English" to "English to Portuguese"

Discussion

imatahan May 15, 2010:
Concordo com Teresa.

Seria "copyright" ou "credits", e não Divulgação.
Segundo a minha pesquisa parece existir, ou ter existido, uma empresa (brasileira) assim chamada... Não será isso? Aparecem na Net várias referências a Divulgação A/P...
Mudei o par para PT-EN. OK?
Fernando Okabe Biazibeti May 14, 2010:
divulge Babylon English-Portuguese

divulge
v. divulgar, revelar
s. divulgação

WordNet 2.0

Verb
1. make known to the public information that was previously known only to a few people or that was meant to be kept a secret; "The auction house would not disclose the price at which the van Gogh had sold"; "The actress won't reveal how old she is"; "bring out the truth"; "he broke the news to her"
(synonym) disclose, let on, bring out, reveal, discover, expose, impart, break, give away, let out
(hypernym) tell
(hyponym) blackwash
(cause) break, get out, get around
(verb-group) break, get out, get around
(derivation) divulgence, divulgement

Proposed translations

2 hrs
Selected

My Company Ltd.

It would be normal anglophone practice, where an organisation uses its own picture resources in a press release (or similar materials), to give itself credit 'as if it were a third party'.

For example, if 'My Company Ltd.' issues a press release with two photos, one borrowed from the Associated Press and the other taken by My Company Ltd.'s own in-house photographer, then they would be credited thus:

Photo credit: AP
Photo credit: My Company Ltd.
Peer comment(s):

agree Carlos Quandt : The usual practice is, when the photographer him/herself is not credited, to put simply the name of the company/organization/gov't agency that issued the release. NASA is a good example.
1 hr
disagree Marlene Curtis : It doesn't make any sense.
1 hr
neutral jack_speak : Marlene is right, it doesn't make sense. Divulgação is not the name of a company.
3 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "mediamatrix is right. Answer confirmed with Brazilian and foreign journalists. I agree that "my company ltd" came out a little bit weird, but I understood what he (or she) suggested, and it's right. "
-3
47 mins

disclosure

hth
Peer comment(s):

disagree Fernando Okabe Biazibeti : isse só está correto num contexto de finanças
23 mins
disagree coolbrowne : De fato, "disclosure" não seria exclusivemente relativo a finanças, mas indicaria um contexto algo mais formal: divlugação de algo que normalmente seria (supostamente) privado.
5 hrs
disagree Sonia Maria Parise : seria divulgação de informação confidencial
15 hrs
Something went wrong...
1 hr

Divulgation

[PDF] Innovation of Functional Products in the Brazilian Dairy Industry ...
File Format: PDF/Adobe Acrobat - Quick View
Mar 29, 2006 ... For the secondary data, the divulgation material of the company was consulted, .... Market and marketing of functional food in Europe. ...
www.iamot.org/conference/index.php/ocs/10/paper/view/1482/6...
[PDF] For: Information State of Piauí of the Federative Republic of ...
File Format: PDF/Adobe Acrobat - Quick View
courses and workshops, divulgation materials, technical assistance services, .... strategy; (ii) negotiation and management of input and output marketing ...
www.ifad.org/gbdocs/eb/99/e/EB-2010-99-INF-4.p
Peer comment(s):

neutral Jennifer Levey : Have you ever seen "Photo credit: Divulgation" on anyone's press release?
18 mins
Yes, I have.
agree cristinamarinho
19 mins
Grata!
disagree Carlos Quandt : Google it: No results found for "photo credit divulgation".
1 hr
neutral jack_speak : Marlene, your second cite doesn't work, and the first cite is not written by a naytive speaker - it is a poor tranlsation from Portuguese.
3 hrs
Something went wrong...
+2
6 hrs

publicity/promotion

Generally, a "divulgação" text is called a "press release", or "release", for short. However, for other materials, such as photos, that terminology doesn't quite apply. In terms of applicable terms, the choice between "publicity" and "promotion" is somewhat subtle and would depend on having a more specific context.

Although "to divulge" is not so rare, "divulgation" is very seldom seen; worse, it often turns out to be a mistranslation from some Latin language.

--------------------------------------------------
Note added at 6 hrs (2010-05-15 04:27:20 GMT)
--------------------------------------------------

By the way: With such a lively discussion around the previous attempted translations, I ended up forgetting to note a basic error in the very question description: since there is no attribution, it shouls be "legenda", not "crédito" (itself a common mistranslation from English). Hence we should be focusing on "caption", not "credit"

--------------------------------------------------
Note added at 6 hrs (2010-05-15 04:31:09 GMT)
--------------------------------------------------

Typo: Of course it is "... it should be...", not "... it shouls be..." [well, keys "S" and "D" are adjacent, that's my excuse, anyway ;-)]
Peer comment(s):

agree Carmen Schultz : I would go for publicity
3 hrs
Obrigado.
agree Sara Sousa Soares
7 hrs
Obrigado.
Something went wrong...
+1
11 hrs

PR department (departamento de divulgação)

Me pergunto se isso não seria para indicar a origem da foto.
A origem seria o setor de divulgação da empresa (PR department).

Espero que ajude!

#
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Coordinator of the PR Department ,Coordinator of “European Windows on ... 97_cv-en.doc - Search curriculum vitae. NOME E SOBRENOME DO/A ALUNO/A ...
freedownloadbooks.net/a-biblia-do-windows-2008-doc.html - Em cache
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PR department of the future: part one | Earlin' PR abuse
- [ Traduzir esta página ]
31 Mar 2010 ... The PR department of the future will still play an intermediary role, but it will need to be structured differently and make different use ...
www.speedcommunications.com/.../pr-department-of-the-future... - Em cache

(The PR Department
- [ Traduzir esta página ]
11 Mar 2010 ... THE PR DEPT - press releases, images and everything else you expect from a professionally managed Press and Public Relations Department.
www.prdepartment.co.uk/ - Em cache - Similares
Peer comment(s):

agree cristinamarinho
1 day 22 hrs
Obrigado, Cristina. Tenha um bom fim de semana!
Something went wrong...
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