https://www.proz.com/kudoz/english-to-french/marketing-market-research/6200264-cut-through-the-digital-clutter.html?phpv_redirected=1&set_site_lang=fra
This site uses cookies. Some of these cookies are essential to the operation of the site, while others help to improve your experience by providing insights into how the site is being used. For more information, please see the ProZ.com privacy policy.
Cookie settings
earthfill dam
dynamic prescriptions

Glossary entry

anglais term or phrase:

cut through the digital clutter

français translation:

dissiper le brouillard numérique

Added to glossary by Thierry Darlis
Oct 1, 2016 13:35
7 yrs ago
5 viewers *
anglais term

cut through the digital clutter

anglais vers français Autre Marketing / recherche de marché
We help businesses cut through the digital clutter so they can better perform in an otherwise complex digital landscape, and ultimately reach, engage, and convert more potential customers.

We are 150 experts that work globally and are based across four Canadian offices in Toronto, Montreal, Kelowna & Vancouver.
Proposed translations (français)
4 +1 dissiper le brouillard numérique
4 +1 réduire l’encombrement numérique
4 se frayer un chemin dans le paysage numérique (complexe)
4 -1 augmenter commutation directe et stockage "dans le nuage"
4 -1 y voir plus clair dans le brouhaha digital

Discussion

Daryo Oct 2, 2016:
cut through ... littéralement:

se frayer un chemin à travers un tas d'information inutiles

sous-entendu: pour mettre la main sur les données utiles / pertinentes

ou une version moins polie: to cut the BS/background noise and get the important/relevant bits
Karine Derancy (X) Oct 2, 2016:
I find the link suggested by Daryo very much to the point. I understand cut through as in making a distinction between what is appropriate and what's not.
Daryo Oct 1, 2016:
http://www.mediative.com/about-us/
Tony M Oct 1, 2016:
Context please, Asker! As you can see from the two widely divergent answers already posted, in this instance context is going to be of paramount importance here!

What is the 'service' being proposed, and to whom?

My initial reading of this was to have a means of getting your marketing message through loudd and clear to potential customers, so that YOUR product etc. stands out from the myriad other products being flung at us all the time — sometimes, sifting through Google results, for example, is like looking for a needle in a haystack because there is so much 'noise' out there.

Is that the general tenor of your document? If not, then what is, please?

Like the woerful beam from a lighthouse cutting through the 'fog'...

Proposed translations

+1
1 jour 21 heures
Selected

dissiper le brouillard numérique

Pour y voir clair, pour distinguer les points saillants du paysage, "cut trough" évoque pour moi un brouillard à couper au couteau, il s'agit d'aide le client à y voir clair dans un paysage embrumé

Voir ici "se dissipe pour donner accès aux données: les artistes ont souvent l'inspiration qui manque aux rédacteurs marketing, faire mieux que la traduction existante citée par Déryo ne sera pas difficile:
http://www.laviedesidees.fr/Sculpter-l-impalpable.html
Peer comment(s):
agree Daryo : une autre façon de le dire
5 heures
Something went wrong...
4 KudoZ points awarded for this answer.
+1
7 minutes

réduire l’encombrement numérique

Peer comment(s):
agree HERBET Abel : oui
3 minutes
merci Abel.
agree mchd
1 heure
merci mchd!
agree Jean-Claude Gouin
2 heures
merci.
disagree Daryo : that's not what they are doing, and even without any context it's completely off tangent - it's the translation for "to reduce ..." NOT for "to cut through ..." hardly the same thing!
9 heures
agree GILLES MEUNIER
15 heures
merci Gilou !
disagree Karine Derancy (X) : effectivement "cut through" est différent de réduire
15 heures
disagree Christiane Allen : Absolument d'accord avec Daryo et Karine
2 jours 22 minutes
Something went wrong...
-1
38 minutes

augmenter commutation directe et stockage "dans le nuage"

Lire "Cut-Through" sur Wiki

"Cut-Through" ou "On-the-Fly" chez Sisco

Cloudless: Minimize Your Digital Clutter

On continuera donc à assister une migration de plus en plus accélérée des logiciels traditionnels vers des logiciels « en ligne » ou « dans le nuage » pour les prochaines années.

Cloudless: Minimize Your Digital Clutter. Being able to store everything away in 'the cloud' -
Peer comment(s):
disagree Daryo : you missed the key point - who said anything about "clouds" in the ST??
9 heures
Something went wrong...
6 heures

se frayer un chemin dans le paysage numérique (complexe)

Intègre des éléments ailleurs dans la phrase.
Something went wrong...
-1
10 heures

y voir plus clair dans le brouhaha digital

what they mean is

cut through the digital clutter in order to find the useful data and ignore/get rid of the useless background noise (= the "clutter")

IOW we'll help you find the data relevant to your business, don't let yourself be buried under the mountain of all available information.

We help businesses cut through the digital clutter
=
Nous aidons les entreprises à y voir plus clair dans le brouhaha digital



--------------------------------------------------
Note added at 10 hrs (2016-10-02 00:06:11 GMT)
--------------------------------------------------

We own one of Canada’s largest pools of high-intent consumer data, which we use to fuel our innovative solutions, customize them, and maximize their performance.
=>
we have the useful info you need

--------------------------------------------------
Note added at 1 day6 hrs (2016-10-02 20:35:13 GMT)
--------------------------------------------------

N.B. this company is selling marketing data, not storage space.
Peer comment(s):
disagree GILLES MEUNIER : c'est numérique ici à 100 %
1 jour 10 heures
you ever bother taking the whole context into account?
neutral Didier Fourcot : "voir clair" c'est visuel, "brouhaha" c'est sonore, et "digital" c'est avec les doigts, ça fait beaucoup de mélanges de sens
1 jour 11 heures
oui, plutôt "numérique"
Something went wrong...