See: https://www.google.co.th/webhp?sourceid=chrome-instant&ie=UT...

A workpiece conveyor for conveying a workpiece between presses is disclosed. The workpiece conveyor comprises first, second and third stations disposed between the presses, a reversing mechanism disposed at the first station and equipped with a pair of right and left reversing jaws that are driven separately for elevation and rotation, a first workpiece receiver disposed at the second station and capable of moving up and down, an unloader mechanism and a second workpiece receiver disposed on an unloader which is disposed at one of the end portions of a carriage capable of moving between the first to third stations, and a third workpiece receiver disposed at the other end of the carriage which is spaced apart from the second workpiece receiver by a distance equal to the distance between the stations.
http://www.freepatentsonline.com/4754863.html

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Note added at 27 mins (2012-07-06 04:53:39 GMT)
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http://www.sumobrain.com/patents/jp/Workpiece-receiver-cylin...

I think 受け means supporting and holding a workpiece. In that meaning, "holder" would work well.
Please see the references.