Glossary entry (derived from question below)
English term or phrase:
main route to purchase
French translation:
principale réseau d'achat
Added to glossary by
Agnès Mayol
Jun 11, 2007 12:45
16 yrs ago
English term
route to purchase
English to French
Marketing
Marketing / Market Research
Although branches are still the main route to purchase the internet has experienced a 10% year-on-year-growth since 2000 at the expense of phone and post. It is worth considering how to benefit from this transition from phone to the web e.g. targeting users who research online but still purchase over the phone/by post in the research stage of their buying cycle.
Proposed translations
(French)
5 +1 | principale réseau d'achat | Agnès Mayol |
3 +1 | fiière d'achats | CMJ_Trans (X) |
3 -1 | la voie/le circuit d'achats | Francis MARC |
Change log
Jun 11, 2007 13:32: Agnès Mayol Created KOG entry
Jun 11, 2007 13:32: Agnès Mayol changed "Edited KOG entry" from "<a href="/profile/560477">Agnès Mayol's</a> old entry - "main route to purchase "" to ""principale réseau d'achat""
Proposed translations
+1
19 mins
Selected
principale réseau d'achat
"Si les agences demeurent le principal réseau d'achat, Internet ...
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Note added at 20 minutes (2007-06-11 13:05:33 GMT)
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excuses/typing "principal" pas "principale"
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Note added at 20 minutes (2007-06-11 13:05:33 GMT)
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excuses/typing "principal" pas "principale"
4 KudoZ points awarded for this answer.
Comment: "Merci... J'avais finalement opté aussi pour "réseau principal""
-1
8 mins
la voie/le circuit d'achats
*
+1
16 mins
fiière d'achats
la plupart des achats passent par
les marchandises sont écoulées essentiellement via la filière des boutiques dans les rue commerçantes
les marchandises sont écoulées essentiellement via la filière des boutiques dans les rue commerçantes
Discussion