vente associée
English translation: cross selling
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| 14:20 Apr 14, 2005 |
| French to English translations [PRO] Bus/Financial - Business/Commerce (general) / French Bank | |||||||
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|  Selected response from: eileengreen | ||||||
Grading comment
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| Summary of answers provided | ||||
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| 4 | sale |
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| 3 | sales related to |
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| 3 | cross selling |
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| 2 | linked sales |
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Answers
4 mins confidence: 
| vente associée sales related to Explanation: sug. |
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22 mins confidence:
| vente associée linked sales Explanation: Without knowing exactly what the sales refer to, it's difficult to know how to translate this, but I wonder if it could be something like one of those gold account schemes, where your travel insurance, breakdown insurance etc are provided with the account (i.e. grouped and guaranteeing the bank more commission) as opposed to linked via other bank services. A very long shot, I'm afraid! |
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1 hr confidence:
| vente associée cross selling Explanation: La technique du “cross selling“ ou “vente associée“ a été initiée et pratiquée par la grande distribution http://www.silmo.fr/france/opticien/index.php?action=art&id=... cross-selling The strategy of pushing new products to current customers based on their past purchases. Cross-selling is designed to widen the customer's reliance on the company and decrease the likelihood of the customer switching to a competitor. http://www.investorwords.com/1224/cross_selling.html Cross-selling and upselling can be valuable business tools, but many customer service professionals are reluctant to add these tools to their repertoire because of the “stigma” often associated with selling and the lack of formal sales training. Now you can help your reps develop the skills and motivation they need to incorporate selling into their daily work with The Guide to Cross-Selling and Upselling for Customer Service Professionals. http://www.customerservicegroup.com/crosssell.php |
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Grading comment
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2 hrs confidence:
| vente associée sale Explanation: it would appear to me that the vente in question forms part of the bundle perhaps?...associee appears not to modify vente, unless you take the entire phrase following vente to modify vente...this sale forms part of a group or bundle, I think. I have really mangled this explanation.. |
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