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vente associée

anglais translation: cross selling

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ENTRÉE DU GLOSSAIRE (VENANT DE LA QUESTION CI-DESSOUS)
Terme ou expression en français :vente associée
Traduction en anglais :cross selling
Entrée par  : Charlotte Allen
Options :
- Contribuer à cette entrée
- Include in personal glossary

14:20 Apr 14, 2005
traduction français vers anglais [PRO]
Bus/Financial - Entreprise / commerce / French Bank
Terme ou expression en français : vente associée
This comes in the middle of a list of goals of a Bank seeking to promote an account 'package'; in this case, a package specifically destined for joint account holders.

"...faciliter le passage de la vente associée à la vente groupée, génératrice de commissions supplémentaires..."

Here it is in full context:

"· fidéliser ses clients et accroître leur loyauté,
· satisfaire les attentes de ses clients en simplifiant et en sécurisant la relation bancaire, tout en répondant à leur souhait de reconnaissance,
· contractualiser et enrichir la relation Banque / Client,
· faciliter le passage de la vente associée à la vente groupée, génératrice de commissions supplémentaires,
· équiper les deux titulaires du compte en carte et Product Y avec l’offre Product X."

I can't seem to find out what 'vente associée' means.

TIA. :-)
Charlotte Allen
Royaume-Uni
Local time: 03:35
cross selling
Explication :
La technique du “cross selling“ ou “vente associée“ a été initiée et pratiquée par la grande distribution
http://www.silmo.fr/france/opticien/index.php?action=art&id=...

cross-selling
The strategy of pushing new products to current customers based on their past purchases. Cross-selling is designed to widen the customer's reliance on the company and decrease the likelihood of the customer switching to a competitor.
http://www.investorwords.com/1224/cross_selling.html

Cross-selling and upselling can be valuable business tools, but many customer service professionals are reluctant to add these tools to their repertoire because of the “stigma” often associated with selling and the lack of formal sales training.
Now you can help your reps develop the skills and motivation they need to incorporate selling into their daily work with The Guide to Cross-Selling and Upselling for Customer Service Professionals.
http://www.customerservicegroup.com/crosssell.php
Réponse sélectionnée de :

eileengreen
Local time: 05:35
Grading comment
Thanks!
4 points KudoZ ont été attribués à cette réponse



Résumé des réponses proposées
4sale
Patrice
3cross sellingeileengreen
3sales related toFuseila
2linked sales
Claire Cox


  

Réponses


4 minutes   confiance : Answerer confidence 3/5Answerer confidence 3/5
vente associée
sales related to


Explication :
sug.

Fuseila
Local time: 04:35
Spécialisé dans le domaine
Langue maternelle : espagnol
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22 minutes   confiance : Answerer confidence 2/5Answerer confidence 2/5
vente associée
linked sales


Explication :
Without knowing exactly what the sales refer to, it's difficult to know how to translate this, but I wonder if it could be something like one of those gold account schemes, where your travel insurance, breakdown insurance etc are provided with the account (i.e. grouped and guaranteeing the bank more commission) as opposed to linked via other bank services. A very long shot, I'm afraid!

Claire Cox
Royaume-Uni
Local time: 03:35
Travaille dans le domaine
Langue maternelle : anglais
Points PRO dans la catégorie : 95
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1 heure   confiance : Answerer confidence 3/5Answerer confidence 3/5
vente associée
cross selling


Explication :
La technique du “cross selling“ ou “vente associée“ a été initiée et pratiquée par la grande distribution
http://www.silmo.fr/france/opticien/index.php?action=art&id=...

cross-selling
The strategy of pushing new products to current customers based on their past purchases. Cross-selling is designed to widen the customer's reliance on the company and decrease the likelihood of the customer switching to a competitor.
http://www.investorwords.com/1224/cross_selling.html

Cross-selling and upselling can be valuable business tools, but many customer service professionals are reluctant to add these tools to their repertoire because of the “stigma” often associated with selling and the lack of formal sales training.
Now you can help your reps develop the skills and motivation they need to incorporate selling into their daily work with The Guide to Cross-Selling and Upselling for Customer Service Professionals.
http://www.customerservicegroup.com/crosssell.php


eileengreen
Local time: 05:35
Langue maternelle : anglais
Points PRO dans la catégorie : 19
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2 heures   confiance : Answerer confidence 4/5Answerer confidence 4/5
vente associée
sale


Explication :
it would appear to me that the vente in question forms part of the bundle perhaps?...associee appears not to modify vente, unless you take the entire phrase following vente to modify vente...this sale forms part of a group or bundle, I think. I have really mangled this explanation..

Patrice
États-Unis
Local time: 20:35
Spécialisé dans le domaine
Langue maternelle : anglais
Points PRO dans la catégorie : 23
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