traduction anglais vers russe [PRO] Bus/Financial - Marketing / recherche de marché
Terme ou expression en anglais :set-up channel programmes across multiple product life cycles
Set-up and drive indirect channel programmes across multiple product life cycles.
это одна из обязанностей channel sales manager'a
я не понимаю связи indirect channel programmes с product life cycles -- и в результате не понимаю всего предложения. помогите, пожалуйста, вникнуть в суть.
Explication : Данные отрывки показывают, что именно нужно понимать под
"indirect channel program".
Mark Weber, vice president of federal business for the maker of storage solutions, software and servers, said the company wasn't opposed to using the channel of government resellers to sell its products, just indifferent.
"If business went direct, great; if it went indirect, great," he said.
Increasingly, producers of IT wares are realizing the benefits of the reseller model. Resellers with established relationships with various federal agencies can be invaluable in expanding the reach of a product.
Reseller alliances with systems integrators also help boost sales. And the reseller model is a good one for growing companies.
Working with partners also is in tune with the corporate trend to outsource functions that aren't a company's core business.
Resellers are just part of a distribution system that gets products to end users. Systems integrators and distributors also play an important role in the channel. The ability of a manufacturer to be flexible and able to work with any systems integrator or any channel partner is also a key to success in the federal market, Charles said. www.washingtontechnology.com/news/20_11/cover-stories/26324...
да, выяснилось, что речь шла именно о реселлерских программах. спасибо всем огромное за помощь и советы. 4 points KudoZ ont été attribués à cette réponse
Entrées pour la discussion : 0
Cette zone ne devrait être utilisée que pour des discussions linguistiques sur la question.
Automatic update in 00:
Maintenir le panneau de discussion toujours ouvert. Recevoir des notifications sur cette discussion Show automatic refresh counter
Explication : программы торговли по разным каналам с учетом различных сроков годности продукции
life cycles может ещё означать "жизненный цикл продукции", то есть срок между её появлением на рынке и исчезновением, но мне кажется, тут, скорее, срок хранения товаров имеется в виду.
То есть, "манагеру" нужно придумывать и воплощать в жизнь схемы распространения/продажи товаров, учитывая, что у каждого товара - свой срок годности.
Это на правах предположения.
Kirill Semenov Ukraine Travaille dans le domaine Langue maternelle : russe Points PRO dans la catégorie : 146 1 corroborated select project in this pair and field
создавать и организовывать реселерские программы продаж с продуктами с различным жизеннным циклом.
Explication : Данные отрывки показывают, что именно нужно понимать под
"indirect channel program".
Mark Weber, vice president of federal business for the maker of storage solutions, software and servers, said the company wasn't opposed to using the channel of government resellers to sell its products, just indifferent.
"If business went direct, great; if it went indirect, great," he said.
Increasingly, producers of IT wares are realizing the benefits of the reseller model. Resellers with established relationships with various federal agencies can be invaluable in expanding the reach of a product.
Reseller alliances with systems integrators also help boost sales. And the reseller model is a good one for growing companies.
Working with partners also is in tune with the corporate trend to outsource functions that aren't a company's core business.
Resellers are just part of a distribution system that gets products to end users. Systems integrators and distributors also play an important role in the channel. The ability of a manufacturer to be flexible and able to work with any systems integrator or any channel partner is also a key to success in the federal market, Charles said. www.washingtontechnology.com/news/20_11/cover-stories/26324...
Umutay Midinova Kirghizistan Langue maternelle : russe Points PRO dans la catégorie : 8
Note du demandeur au répondeur
да, выяснилось, что речь шла именно о реселлерских программах. спасибо всем огромное за помощь и советы.
Explication : создание программ по непрямой продаже и распространению, действующих одновременно для нескольких продуктов, находящихся на различных стадиях своего жизненного цикла
------
Indirect channel: the selling and distribution of products to customers through intermediaries such as wholesalers, distributors, agents, dealers, or retailers.
Product life cycle (PLC): (Жизненный цикл продукта) The stages of development and decline through which a successful product typically moves.
The translation workplace 
