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prescripteurs

German translation: Empfehler

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:prescripteur
German translation:Empfehler
Entered by: Alexandra Breidenbach

11:08 Aug 18, 2005
French to German translations [PRO]
Marketing - Marketing / Market Research
French term or phrase: prescripteurs
Contexte: réseau de distribution domaine automobile. Relations clients / prescripteurs / prospects. D'après le dictionnaire, un prescripteur est une personne ou un groupe ayant une influence sur le choix des produits, des services. Existe-t-il un terme précis en allemand?
Alexandra Breidenbach
Germany
Local time: 08:50
Empfehler
Explanation:
Empfehler, Entscheider, Käufer ... (Marketing)
Selected response from:

Artur Heinrich
Belgium
Local time: 08:50
Grading comment
Je pense que cette solution convient le mieux à mon contexte...merci!
4 KudoZ points were awarded for this answer



Summary of answers provided
4Empfehler
Artur Heinrich
4Meinungsführer / Meinungsbildner
Geneviève von Levetzow
3 -1Vorschriftsberechtigte (der )
GiselaVigy


  

Answers


7 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): -1
Vorschriftsberechtigte (der )


Explanation:
"eurodicautom" mit Ihrer Definition

GiselaVigy
Local time: 08:50
Native speaker of: Native in GermanGerman, Native in FrenchFrench
PRO pts in category: 43

Peer comments on this answer (and responses from the answerer)
disagree  Artur Heinrich: Tut mir leid. Eine "Berechtigung" wird formal erteilt und entspricht eher dem "décideur". Hier geht es (im Markteting) um informelle Kompetenz, Sachverstand und dergl.
1 hr
  -> Das braucht Ihnen wirklich nicht leid zu tun, Artur, die Definition entspricht dem, was Alexendra suchte ...
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1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
Empfehler


Explanation:
Empfehler, Entscheider, Käufer ... (Marketing)


    Reference: http://www.kyra-kapsreiter.de/PDF/Briefing.pdf
Artur Heinrich
Belgium
Local time: 08:50
Specializes in field
Native speaker of: German
PRO pts in category: 88
Grading comment
Je pense que cette solution convient le mieux à mon contexte...merci!
Login to enter a peer comment (or grade)

4 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
prescripteur
Meinungsführer / Meinungsbildner


Explanation:
Opinion Leaders im EN

Ein Meinungsführer ist eine Person, der in einer sozialen Gruppe eine ...
Die Meinungsführer (Opinion Leaders) gehören in der Regel zu der Gruppe der ...
www.marketing-lexikon-online.de/Lexikon/ Stichworte_M/Meinungsfuhrer/meinungsfuhrer.html - 23k


    Reference: http://www.granddictionnaire.com/btml/fra/r_motclef/index800...
Geneviève von Levetzow
Local time: 08:50
Works in field
Native speaker of: Native in GermanGerman, Native in FrenchFrench
PRO pts in category: 31
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